European University : Programs at European University

Programs at European University

Undergraduate / Bachelor Programs
BBA – Bachelor of Business Administration BBA – Bachelor of Business Administration The Bachelor of Business Administration (BBA) is a 3-year, 6-semester program of study that prepares students to enter a variety of managerial positions in international and local business. It allows studetns to evaluate the complexity of modern international business organizations: the intricate relationships that exist between businesses, the social frameworks in which they function, and the challenges of administration at all levels. The curriculum offerings are appropriately diverse and stress the application of knowledge within a business environment. The BBA program provides students with a comprehensive management education in order to cope with an increasingly complex business environment. Students explore the principles of accounting, finance, management, marketing, economics, and consumer behaviour. The goal of the program is to provide a practical working background that prepares the graduate for immediate entry into a management position. CH-Credit Hour ECTS-European Credit Transfer System BA – Bachelor of Arts in Communication & Public Relations BA – Bachelor of Arts in Communication & Public Relations The Bachelor of Arts in Communication & Public Relations degree is a 3-year course of study. It is an exciting, varied and innovative program taught by excellent faculty with direct commercial experience. During the course students develop practical media skills and theoretical understanding of public relations and corporate communication. The BA program provides students with an academic and professional education that prepares them for positions in public relations, advertising, marketing, communications and management. The public relations curriculum includes courses in publicity, advertising, marketing, communications, research and negotiation. CH-Credit Hours ECTS-European Credit Transfer System BA – Bachelor of Arts in Leisure & Tourism Management BA – Bachelor of Arts in Leisure & Tourism Management The Bachelor of Arts in Leisure & Tourism Management is a 3-year program that prepares students to work in diverse sectors of the travel and tourism industry such as: hotel management, event management, tour operations, resort management and convention management. It includes courses in management of recreation facilities, tourist destination management, resort management, touristic geography, tourism and the environment, tourism and public policy, wildlife tourism, urban tourism and the legal aspects of recreation and tourism. CH-Credit Hours ECTS-European Credit Transfer System BA – Bachelor of Arts in International Relations BA – Bachelor of Arts in International Relations The Bachelor of Arts in International Relations is a 3-year program that prepares and encourages students to recognize, analyze, and evaluate the role of major players, structures, and processes in business and politics. It will also help students understand some of the forces affecting our lives in a rapidly globalizing, interdependent world. Learning how to analyze information gathered from reliable sources is central to the specialization. Students will also learn how to effectively share insights and analysis with others. The International Relations major is considered excellent training for careers in government and the diplomatic service, international organizations, non-governmental organizations and law. However, it also provides a good foundation for understanding current affairs and can help prepare students for many other professions. CH-Credit Hours ECTS-European Credit Transfer System BA - Bachelor of Arts in Sports Management BA - Bachelor of Arts in Sports Management The Bachelor of Arts in Sports Management is a 3-year program designed to prepare students for a variety of exciting careers. Growth in professional sports, recreation, corporate fitness, private health clubs and constant media exposure combine to make sports management a diverse and dynamic field. The program combines a knowledge of physical education with business and management courses, based upon a foundation of real-world case studies. CH-Credit Hours ECTS-European Credit Transfer System BS – Bachelor of Science in Business Finance BS – Bachelor of Science in Business Finance The Bachelor of Science in Business Finance is a 3-year degree tailor-made for students who a re seeking to optimize their financial resources in the world marketplace. This course will provide the student with the skills required to analyze alternative business investments and teaches the importance of financial knowledge and discipline. You will learn to anticipate your clients' needs (both personal and corporate), efficiently manage financial resources and to responsibly balance risk and profitability. The BS will provide you with a comprehensive global financial overview and sound business ethics advice, all within the trademark European University education model. CH-Credit Hour ECTS-European Credit Transfer System BS – Bachelor of Science in Multimedia Management BS – Bachelor of Science in Multimedia Management EU’s Bachelor of Science in Multimedia Management degree program focuses on the relevant technical, creative and business knowledge required to work in internet or electronic media fields, including the areas of high-tech software and computers, e-commerce, computer graphic design, basic programming languages, computer animation and others.

Undergraduate / Bachelor Programs

BBA – Bachelor of Business Administration
BBA – Bachelor of Business Administration
The Bachelor of Business Administration (BBA) is a 3-year, 6-semester program of study that prepares students to enter a variety of managerial positions in international and local business. It allows studetns to evaluate the complexity of modern international business organizations: the intricate relationships that exist between businesses, the social frameworks in which they function, and the challenges of administration at all levels.

The curriculum offerings are appropriately diverse and stress the application of knowledge within a business environment. The BBA program provides students with a comprehensive management education in order to cope with an increasingly complex business environment. Students explore the principles of accounting, finance, management, marketing, economics, and consumer behaviour. The goal of the program is to provide a practical working background that prepares the graduate for immediate entry into a management position.

CH-Credit Hour
ECTS-European Credit Transfer System
BA – Bachelor of Arts in Communication & Public Relations
BA – Bachelor of Arts in Communication & Public Relations
The Bachelor of Arts in Communication & Public Relations degree is a 3-year course of study. It is an exciting, varied and innovative program taught by excellent faculty with direct commercial experience. During the course students develop practical media skills and theoretical understanding of public relations and corporate communication.

The BA program provides students with an academic and professional education that prepares them for positions in public relations, advertising, marketing, communications and management. The public relations curriculum includes courses in publicity, advertising, marketing, communications, research and negotiation.

CH-Credit Hours
ECTS-European Credit Transfer System
BA – Bachelor of Arts in Leisure & Tourism Management
BA – Bachelor of Arts in Leisure & Tourism Management
The Bachelor of Arts in Leisure & Tourism Management is a 3-year program that prepares students to work in diverse sectors of the travel and tourism industry such as: hotel management, event management, tour operations, resort management and convention management. It includes courses in management of recreation facilities, tourist destination management, resort management, touristic geography, tourism and the environment, tourism and public policy, wildlife tourism, urban tourism and the legal aspects of recreation and tourism.

CH-Credit Hours
ECTS-European Credit Transfer System
BA – Bachelor of Arts in International Relations
BA – Bachelor of Arts in International Relations
The Bachelor of Arts in International Relations is a 3-year program that prepares and encourages students to recognize, analyze, and evaluate the role of major players, structures, and processes in business and politics. It will also help students understand some of the forces affecting our lives in a rapidly globalizing, interdependent world.

Learning how to analyze information gathered from reliable sources is central to the specialization. Students will also learn how to effectively share insights and analysis with others.

The International Relations major is considered excellent training for careers in government and the diplomatic service, international organizations, non-governmental organizations and law. However, it also provides a good foundation for understanding current affairs and can help prepare students for many other professions.

CH-Credit Hours
ECTS-European Credit Transfer System
BA - Bachelor of Arts in Sports Management
BA - Bachelor of Arts in Sports Management
The Bachelor of Arts in Sports Management is a 3-year program designed to prepare students for a variety of exciting careers. Growth in professional sports, recreation, corporate fitness, private health clubs and constant media exposure combine to make sports management a diverse and dynamic field. The program combines a knowledge of physical education with business and management courses, based upon a foundation of real-world case studies.

CH-Credit Hours
ECTS-European Credit Transfer System
BS – Bachelor of Science in Business Finance
BS – Bachelor of Science in Business Finance
The Bachelor of Science in Business Finance is a 3-year degree tailor-made for students who a re seeking to optimize their financial resources in the world marketplace.

This course will provide the student with the skills required to analyze alternative business investments and teaches the importance of financial knowledge and discipline. You will learn to anticipate your clients' needs (both personal and corporate), efficiently manage financial resources and to responsibly balance risk and profitability.

The BS will provide you with a comprehensive global financial overview and sound business ethics advice, all within the trademark European University education model.

CH-Credit Hour
ECTS-European Credit Transfer System
BS – Bachelor of Science in Multimedia Management
BS – Bachelor of Science in Multimedia Management
EU’s Bachelor of Science in Multimedia Management degree program focuses on the relevant technical, creative and business knowledge required to work in internet or electronic media fields, including the areas of high-tech software and computers, e-commerce, computer graphic design, basic programming languages, computer animation and others.

Graduate / MBA Programs
Master of Business Administration (MBA) with a Major in: MBA - International Business MBA - International Business The International Business major provides a broad understanding of the global marketplace and teaches students the essential tools for international marketing and finance as well as the essential aspects of business policy and strategy. The major is also tailored to prepare students for leadership positions in the new global economy and how to adapt to the changes inherent within. This course readies students for the traditional and entrepreneurial roles that await them in the higher managerial positions from a wide range of sectors that require candidates with an international perspective. CH-Credit Hours ECTS-European Credit Transfer System MBA - Communication & Public Relations MBA - Communication & Public Relations The major in Communication and Public Relations prepares students for the communication challenges of the workplace and is designed for those aspiring to positions in public relations, advertising, marketing and communication. Students learn the essentials of persuasion, gain confidence in public speaking and receive individualized feedback for their presentations. Topics include organization and delivery of speeches, media strategy and planning. CH-Credit Hours ECTS-European Credit Transfer System MBA - International Marketing MBA - International Marketing The International Marketing major investigates the fundamental approaches to understanding markets, competitors, and portfolios of product offerings and explores the latest developments in business from an international perspective. The study of marketing is a valuable preparation for many types of management careers including consulting, entrepreneurial management and sales management. CH-Credit Hours ECTS-European Credit Transfer System MBA - Global Banking & Finance MBA - Global Banking & Finance The EU major in Global Banking & Finance offers courses relating to the financial organization, operation, and problems of the economy at large while stressing issues of financial management in business firms and financial institutions. The program emphasizes the analytical foundations of the discipline and provides the student with the tools for dealing with important practical issues. The program prepares students for higher management positions in the fields of corporate finance, investment management and other managerial and financial fields. In addition, finance majors often fill management consulting jobs and corporate finance positions in other industries. CH-Credit Hours ECTS-European Credit Transfer System MBA - Leisure & Tourism Management MBA - Leisure & Tourism Management The MBA Leisure & Tourism Management major prepares students for higher management positions in diverse sectors of the travel and tourism industry such as hotel management, events management, tour operations, resort management and convention management. It includes courses in tourism management and marketing, tourism and the environment, tourism and public policy, the legal aspects of recreation and tourism and e-business. CH-Credit Hours ECTS-European Credit Transfer System MBA - Entrepreneurship MBA - Entrepreneurship The Entrepreneurship major develops knowledge and skills in the fields of new product development, change management and innovation and leadership, which are essential for those who aspire to make a career change directly into entrepreneurial ventures or return to a corporate setting with the necessary frameworks and skills to contribute entrepreneurial leadership. The major is also an appropriate choice for those considering private equity or management consulting positions, or those entering smaller companies with a strong growth curve. CH-Credit Hours ECTS-European Credit Transfer System MBA - Leadership MBA - Leadership The Leadership major develops the students’ potential to inspire others and influence the future of business organizations. The curriculum explores various perspectives of what makes a good leader and enhances the students’ expertise in effective communication, change management, organizational culture, ethics in global business and coaching and mentoring programs CH-Credit Hours ECTS-European Credit Transfer System MBA - E-Business MBA - E-Business The E-Business major is designed for those interested in pursuing ventures specifically focused on the Internet and provides students with an in-depth understanding of E-Marketing, E-Business Architecture and the E-Consumer. In addition, the major is intended to prepare students for positions in traditional product/service firms that are attempting to enhance their electronic commerce strategy. It also provides a useful basis for consulting to both these types of organizations. CH-Credit Hours ECTS-European Credit Transfer System MBA - Sports Management MBA - Sports Management Growth in professional sports, corporate fitness and private health clubs combine to make sports management a diverse and dynamic field. The Sports Management major is an interdisciplinary program designed to teach management skills, such as sports marketing and management, sports advertising and media relations and sports sponsorship program. The curriculum is designed to prepare students for a wide range of higher managerial positions in sport-related fields. CH-Credit Hours ECTS-European Credit Transfer System MBA - Human Resources Management MBA - Human Resources Management The major in Human Resources provides knowledge and skills in the field of human resources management and development as well as communication and negotiation. It prepares students for senior leadership and consulting roles in human resources management. The major is also applicable for students interested in organizational change and those who want to gain a broader understanding of the behavioral side of an organization. CH-Credit Hours ECTS-European Credit Transfer System

Graduate / MBA Programs

Master of Business Administration (MBA) with a Major in:
MBA - International Business
MBA - International Business
The International Business major provides a broad understanding of the global marketplace and teaches students the essential tools for international marketing and finance as well as the essential aspects of business policy and strategy. The major is also tailored to prepare students for leadership positions in the new global economy and how to adapt to the changes inherent within. This course readies students for the traditional and entrepreneurial roles that await them in the higher managerial positions from a wide range of sectors that require candidates with an international perspective.

CH-Credit Hours
ECTS-European Credit Transfer System
MBA - Communication & Public Relations
MBA - Communication & Public Relations
The major in Communication and Public Relations prepares students for the communication challenges of the workplace and is designed for those aspiring to positions in public relations, advertising, marketing and communication. Students learn the essentials of persuasion, gain confidence in public speaking and receive individualized feedback for their presentations. Topics include organization and delivery of speeches, media strategy and planning.

CH-Credit Hours
ECTS-European Credit Transfer System
MBA - International Marketing
MBA - International Marketing
The International Marketing major investigates the fundamental approaches to understanding markets, competitors, and portfolios of product offerings and explores the latest developments in business from an international perspective. The study of marketing is a valuable preparation for many types of management careers including consulting, entrepreneurial management and sales management.

CH-Credit Hours
ECTS-European Credit Transfer System
MBA - Global Banking & Finance
MBA - Global Banking & Finance
The EU major in Global Banking & Finance offers courses relating to the financial organization, operation, and problems of the economy at large while stressing issues of financial management in business firms and financial institutions. The program emphasizes the analytical foundations of the discipline and provides the student with the tools for dealing with important practical issues. The program prepares students for higher management positions in the fields of corporate finance, investment management and other managerial and financial fields. In addition, finance majors often fill management consulting jobs and corporate finance positions in other industries.

CH-Credit Hours
ECTS-European Credit Transfer System
MBA - Leisure & Tourism Management
MBA - Leisure & Tourism Management
The MBA Leisure & Tourism Management major prepares students for higher management positions in diverse sectors of the travel and tourism industry such as hotel management, events management, tour operations, resort management and convention management. It includes courses in tourism management and marketing, tourism and the environment, tourism and public policy, the legal aspects of recreation and tourism and e-business.

CH-Credit Hours
ECTS-European Credit Transfer System
MBA - Entrepreneurship
MBA - Entrepreneurship
The Entrepreneurship major develops knowledge and skills in the fields of new product development, change management and innovation and leadership, which are essential for those who aspire to make a career change directly into entrepreneurial ventures or return to a corporate setting with the necessary frameworks and skills to contribute entrepreneurial leadership. The major is also an appropriate choice for those considering private equity or management consulting positions, or those entering smaller companies with a strong growth curve.

CH-Credit Hours
ECTS-European Credit Transfer System
MBA - Leadership
MBA - Leadership
The Leadership major develops the students’ potential to inspire others and influence the future of business organizations. The curriculum explores various perspectives of what makes a good leader and enhances the students’ expertise in effective communication, change management, organizational culture, ethics in global business and coaching and mentoring programs

CH-Credit Hours
ECTS-European Credit Transfer System
MBA - E-Business
MBA - E-Business
The E-Business major is designed for those interested in pursuing ventures specifically focused on the Internet and provides students with an in-depth understanding of E-Marketing, E-Business Architecture and the E-Consumer. In addition, the major is intended to prepare students for positions in traditional product/service firms that are attempting to enhance their electronic commerce strategy. It also provides a useful basis for consulting to both these types of organizations.

CH-Credit Hours
ECTS-European Credit Transfer System
MBA - Sports Management
MBA - Sports Management
Growth in professional sports, corporate fitness and private health clubs combine to make sports management a diverse and dynamic field. The Sports Management major is an interdisciplinary program designed to teach management skills, such as sports marketing and management, sports advertising and media relations and sports sponsorship program. The curriculum is designed to prepare students for a wide range of higher managerial positions in sport-related fields.

CH-Credit Hours
ECTS-European Credit Transfer System
MBA - Human Resources Management
MBA - Human Resources Management
The major in Human Resources provides knowledge and skills in the field of human resources management and development as well as communication and negotiation. It prepares students for senior leadership and consulting roles in human resources management. The major is also applicable for students interested in organizational change and those who want to gain a broader understanding of the behavioral side of an organization.

CH-Credit Hours
ECTS-European Credit Transfer System

Doctorate Programs
DBA - Doctorate in Business Administration

Programs for Working Professionals
EBBA (Executive Bachelor of Business Administration) Executive MBA Flex MBA Cross MBA

EUROPEAN UNIVERSITY

Center for Management studies

Programs at European University

BBA – Bachelor of Business Administration

BA – Bachelor of Arts in Communication & Public Relations

BA – Bachelor of Arts in Leisure & Tourism Management

BA – Bachelor of Arts in International Relations

BA - Bachelor of Arts in Sports Management

BS – Bachelor of Science in Business Finance

BS – Bachelor of Science in Multimedia Management

MBA - International Business

MBA - Communication & Public Relations

MBA - International Marketing

MBA - Global Banking & Finance

MBA - Leisure & Tourism Management

MBA - Entrepreneurship

MBA - Leadership

MBA - E-Business

MBA - Sports Management

MBA - Human Resources Management

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