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BBA – Bachelor of Business Administration
BBA – Bachelor of Business AdministrationThe Bachelor of Business Administration (BBA) is a 3-year, 6-semester program of study that prepares students to enter a variety of managerial positions in international and local business. It allows studetns to evaluate the complexity of modern international business organizations: the intricate relationships that exist between businesses, the social frameworks in which they function, and the challenges of administration at all levels.
The curriculum offerings are appropriately diverse and stress the application of knowledge within a business environment.
The BBA program provides students with a comprehensive management education in order to cope with an increasingly complex business environment. Students explore the principles of accounting, finance, management, marketing, economics, and consumer behaviour. The goal of the program is to provide a practical working background that prepares the graduate for immediate entry into a management position.
CH-Credit Hour
ECTS-European Credit Transfer System
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BA – Bachelor of Arts in Communication & Public Relations
BA – Bachelor of Arts in Communication & Public RelationsThe Bachelor of Arts in Communication & Public Relations degree is a 3-year course of study. It is an exciting, varied and innovative program taught by excellent faculty with direct commercial experience. During the course students develop practical media skills and theoretical understanding of public relations and corporate communication.
The BA program provides students with an academic and professional education that prepares them for positions in public relations, advertising, marketing, communications and management. The public relations curriculum includes courses in publicity, advertising, marketing, communications, research and negotiation.
CH-Credit Hours
ECTS-European Credit Transfer System
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BA – Bachelor of Arts in Leisure & Tourism Management
BA – Bachelor of Arts in Leisure & Tourism ManagementThe Bachelor of Arts in Leisure & Tourism Management is a 3-year program that prepares students to work in diverse sectors of the travel and tourism industry such as: hotel management, event management, tour operations, resort management and convention management. It includes courses in management of recreation facilities, tourist destination management, resort management, touristic geography, tourism and the environment, tourism and public policy, wildlife tourism, urban tourism and the legal aspects of recreation and tourism.
CH-Credit Hours
ECTS-European Credit Transfer System
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BA – Bachelor of Arts in International Relations
BA – Bachelor of Arts in International RelationsThe Bachelor of Arts in International Relations is a 3-year program that prepares and encourages students to recognize, analyze, and evaluate the role of major players, structures, and processes in business and politics. It will also help students understand some of the forces affecting our lives in a rapidly globalizing, interdependent world.
Learning how to analyze information gathered from reliable sources is central to the specialization. Students will also learn how to effectively share insights and analysis with others.
The International Relations major is considered excellent training for careers in government and the diplomatic service, international organizations, non-governmental organizations and law. However, it also provides a good foundation for understanding current affairs and can help prepare students for many other professions.
CH-Credit Hours ECTS-European Credit Transfer System
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BA - Bachelor of Arts in Sports Management
BA - Bachelor of Arts in Sports ManagementThe Bachelor of Arts in Sports Management is a 3-year program designed to prepare students for a variety of exciting careers. Growth in professional sports, recreation, corporate fitness, private health clubs and constant media exposure combine to make sports management a diverse and dynamic field. The program combines a knowledge of physical education with business and management courses, based upon a foundation of real-world case studies.
CH-Credit Hours
ECTS-European Credit Transfer System
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BS – Bachelor of Science in Business Finance
BS – Bachelor of Science in Business FinanceThe Bachelor of Science in Business Finance is a 3-year degree tailor-made for students who a re seeking to optimize their financial resources in the world marketplace.
This course will provide the student with the skills required to analyze alternative business investments and teaches the importance of financial knowledge and discipline. You will learn to anticipate your clients' needs (both personal and corporate), efficiently manage financial resources and to responsibly balance risk and profitability.
The BS will provide you with a comprehensive global financial overview and sound business ethics advice, all within the trademark European University education model.
CH-Credit Hour
ECTS-European Credit Transfer System
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BS – Bachelor of Science in Multimedia Management
BS – Bachelor of Science in Multimedia ManagementEU’s Bachelor of Science in Multimedia Management degree program focuses on the relevant technical, creative and business knowledge required to work in internet or electronic media fields, including the areas of high-tech software and computers, e-commerce, computer graphic design, basic programming languages, computer animation and others.
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